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What to Put on Your Homepage [Content Matters Episode 18]
What content should you put on your homepage? Perhaps it’s not so obvious. If the process of planning your homepage seems a bit overwhelming, this episode of Content Matters is for you. Andy and Barry...
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A Lead Magnet Promotion Checklist to Build Your Email List Faster [Free...
Much has been written about creating lead magnets. This is not the case for promoting lead magnets. In my post, What is a Lead Magnet?, I offer a definition of the phrase, explain the purpose, offer...
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32 Ways a Digital Marketing Consultant Can Help Grow Your Business
A lot of clients—marketing professionals and business owners—get in touch and ask me to help plan, write, and create websites, eBooks, and blog posts. That’s far from a complete list, but three common...
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Lead Magnet Ideas, Titles and Templates to Capture More Leads
I’ve been bringing you lessons about lead magnets because they’re critical for growing your email list. I’m not done yet. I’m going to bring it in this one by offering a litany of ideas for lead...
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Website Navigation Matters [Content Matters Episode 21]
Could something as basic as your website’s menu bar actually have a meaningful effect on your visitor’s experience? . Listen to this edition of Content Matters as Andy and Barry discuss how website...
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What’s the Difference Between a Landing Page and Homepage? (Featuring 11...
“Landing page” and “homepage” don’t mean the same thing. Though many visitors to your website are bound to first land on your homepage, in the marketer’s lexicon, the two terms are not synonymous....
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Entrepreneur Pekka Koskinen Shares Effective SaaS Marketing Tactics
Want to pick-up some marketing tactics and tips from a battle-tested pro? Pekka Koskinen is a serial software entrepreneur in B2B SaaS space who calls Helsinki, Finland home. His latest venture,...
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SaaS Websites: Content, Copy & Design Ideas for the Homepage
Do you sell SaaS? I suspect you relentlessly challenge your instincts about how to present content on your homepage. I’m with you. I’m a soldier in the SaaS wars. Helping create SaaS websites and...
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Can Your SaaS Copywriter and Content Marketing Consultant Do This?
Are you considering hiring a SaaS copywriter and content marketing consultant? You’ve come to the right page. If you’re looking for the “how to” type of posts I generally write I understand if you...
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Augmented Reality Brings Physical Products into the Buyer’s World
Winners on the fiercely competitive ecommerce battleground must seize every strategy feasible to gain an upper hand. In a recent guest post on Kissmetrics, I presented 32 ideas to boost ecommerce...
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